Module code: 346

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Cross-Cultural Business Meetings: Italy to UAE

1 ❓ Pre-Meeting Preparation Differences

Italian habit: Arriving exactly on time or a few minutes late
UAE expectation: Arrive 10-15 minutes early for protocol arrangements
Practical adjustment: Schedule arrival 15 minutes before meeting time for proper majlis seating arrangements and ceremonial coffee

💬 An Italian executive meets with a cultural consultant in Dubai before an important business meeting

Sarah: “So Marco, how have you prepared for tomorrow’s meeting with Al-Rashid Holdings?”
Marco: “I’ve reviewed the financial projections and prepared a detailed PowerPoint presentation.”
Sarah: “That’s a good start, but in the UAE, relationship-building takes precedence over immediate business discussions. Have you researched Mr. Al-Rashid’s background?”
Marco: “I wasn’t aware that was customary. What should I know?”
Sarah: “His family has been in trading for three generations. They value heritage and long-term partnerships. Perhaps you could mention your company’s history?”
Marco: “I see. Should I modify my presentation to emphasize our company’s legacy first?”
Sarah: “Exactly. And don’t be surprised if the first meeting focuses more on getting to know each other than business details.”

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2 🕘 Meeting Opening – How to Survive The First 5 Minutes

The UAE Way:
– How they start: Formal greetings with ‘As-salaam-alaikum’ followed by handshakes
– Small talk expectations: Yes, extensive – family, travel, weather (never politics)
– Getting to business: Wait for senior host to signal

Script for Success:
‘As-salaam-alaikum, thank you for your kind hospitality’
‘I trust you and your family are well’
‘I look forward to our discussion when you feel it’s appropriate’

💬 First moments of the business meeting in UAE office

Mr. Al-Rashid: “As-salaam-alaikum, Mr. Rossi. Welcome to our offices.”
Marco: “Wa-alaikum-salaam, Mr. Al-Rashid. Thank you for your kind invitation.”
Mr. Al-Rashid: “Please, join me for some Arabic coffee first. How are you finding our city?”
Marco: “Dubai is truly magnificent. The blend of tradition and modernity is impressive.”
Mr. Al-Rashid: “Indeed. I understand this is your first visit to the UAE?”
Marco: “Yes, though I’ve been studying your business culture extensively.”

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3 🕙 During the Meeting – Communication Patterns

Presenting Ideas:
– Italian style: Direct and passionate presentation ❌ May cause: Discomfort
– UAE style: Measured, respectful delivery

✓ Use: ‘Perhaps we might consider…’

Disagreeing Safely:
– Never: ‘I disagree with that approach’
– Instead: ‘Your perspective is valuable. Another angle to consider might be…’
– Follow with: ‘What are your thoughts on this alternative?’

Asking Questions:
– Timing: After the senior person has finished speaking
– Phrasing: ‘Would you kindly clarify…’
– Frequency: Limited – save detailed questions for follow-up

4 🎯 Decision-Making Moments

In UAE meetings, decisions happen:
– Through consensus building and senior approval
– Key phrase to listen for: ‘Inshallah, we shall proceed’
– Your role: Express gratitude and confirm understanding
– Never: Push for immediate commitments

5 🕛 Meeting Close & Follow-Up

Ending Strong:
– Signal phrase: ‘We have been most grateful for your time’
– Your response: ‘Thank you for your generous hospitality’
– Final gesture: Wait for host to stand first

Follow-up Protocol:
– Timeline: Within 24 hours
– Format: Formal email with honorific titles
– Opening line: ‘Following our valued meeting…’
– Action items: Frame as suggestions pending approval

6 👀 Emergency Phrases

– To buy time: ‘Your point deserves careful consideration’
– To clarify without offending: ‘To ensure I fully understand…’
– To recover from a mistake: ‘I sincerely apologize for any misunderstanding’
– To politely exit: ‘Please excuse me for a moment’
Quick Win: Always defer to hierarchy and show respect for senior positions

📝 Key Vocabulary Recap

◆ protocol→formal rules and procedures in business or diplomatic situations
◆ majlis→traditional Arabic meeting or sitting room
◆ ceremonial coffee→traditional Arabic coffee served as part of formal hospitality
◆ formal greetings→culturally appropriate ways of addressing people in business settings
◆ honorific titles→formal titles used to show respect (e.g., Sheikh, Your Excellency)
◆ consensus building→process of reaching agreement through group discussion
◆ hierarchy→system of organizing people according to their importance
◆ inshallah→Arabic phrase meaning ‘if God wills it’, used when discussing future plans
◆ hospitality→the friendly and generous treatment of guests or visitors
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