Using Present Simple for Company Identity
Mission statements and company values use the present simple to express permanent truths about an organization. Here are some examples: ‘We deliver exceptional service’, ‘Our company builds sustainable solutions’, ‘Quality drives our success’.
Structure and Formation
Mission statements follow the pattern [Subject + Present Simple Verb + Object/Complement], e.g., ‘We create value for our stakeholders’. This structure emphasizes the timeless nature of the company’s commitments and values.
Common Verbs in Mission Statements
Certain verbs appear frequently in company values and missions: believe, provide, deliver, create, build, strive, focus, ensure, commit. For example: ‘We believe in innovation’, ‘Our team strives for excellence’.
Expressing Core Values
Use present simple to state fundamental principles, e.g., ‘Integrity guides our decisions’, ‘Innovation shapes our future’. These statements represent unchanging organizational values.
Examples
We empower businesses to achieve their full potential.Uses present simple to express an ongoing company mission
Our solutions transform industry standards.States a permanent characteristic of the company’s impact
Excellence defines everything we do.Expresses a core value using present simple
Common Mistakes to Avoid
❌ Incorrect: We are believing in quality.
✅ Correct: We believe in quality.
Explanation: Use simple present, not continuous, for permanent values and beliefs
❌ Incorrect: Our company will provide solutions.
✅ Correct: Our company provides solutions.
Explanation: Use present simple, not future, for ongoing mission statements
Tips for Success
- Keep mission statements concise and direct using present simple
- Avoid using continuous forms when expressing company values
- Use active voice to make statements more powerful
- Choose strong, impactful verbs that reflect permanent commitments
Learning Path Notes
Key Concepts in This Series:
- Builds on previous business facts and documentation learning
- Applies present simple to formal company communications
- Reinforces permanent truth aspects of present simple